Let me tell you a story… The persuasiveness of the ancient orators Stories (called ‘Mythos’ in ancient times) are a powerful tool, but how much
Persuasive Communication: Examples from Famous Authors Des takes persuasion lessons from Austen and Dickens. The latter offers us a famously topical festive example A recent
Christmas creativity in communication Richard has come up with a humorous GPB twist on a couple of well-known Christmas carols We regularly advise clients to
Deliberate Practice It’s deliberate practice, not talent or genes, that really determines who becomes a great communicator We often swap book recommendations with our clients.
Optimising Persuasive Impact: Pull AND Push – but Pull first! Develop and Combine the power of your persuasive ‘muscles’ – in the right order. As
The best salesmen aren’t salesmen The best people in sales focus on buying, not selling, and (sorry folks) the best at it are women. When
New resources for you… New Doodly videos out now Many of you have previously worked with GPB, or may be working with us currently. If
In quibus confidimus: In whom we trust It seems there is almost no category of person left that we can trust. Why? And what can
Speaking Virtually It is what you say, and the way you say it Having recently recorded some audio files for GPB’s new Doodly (video) series,
Adopting the Seven Rhetorical Canons for successful persuasion Des looks to The Beautiful Game for communication tips Recently the business of football (“the only global
Advice squeezed straight from the experts
