Here is our 74th GPB journal. It is designed as an ongoing coaching tool for our clients and is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, negotiations and business development. Please write back if you wish to comment or add another reader, and – on behalf of our team at GPB team, we hope you’ll enjoy reading it. We publish these Journals as free ongoing professional development for our clients.

In this edition:

What did the Direct Response Copywriters ever do for us? By Lynda Russell-Whitaker

Lynda reviews Glenn Fisher’s key themes: Know your audience, features vs. benefits and the importance of narrative.

 

Does social media affect persuasion? By Alastair Grant

Alastair looks at the use of Logos, Pathos and Ethos and discusses the affect of social media on persuasion.

 

Learning to like your likeability – By Richard Keith

Richard discusses ‘likeability’ and the need to for it to be genuine.

 

Superior Force – By Ewan Pearson

If two forces are equal and opposite, nothing moves. Irresistible force meets immoveable object. To develop skills, motivation must exceed inertia.

 

Would I Lie to You? By Desmond Harney

Des explores some ways in which communication can either establish or diminish Trust

 

Mata Richard! A new chapter opens… From the GPB Team.

 

Download a PDF version of the full journal here: GPB 74th Journal – Autumn 2020