Speak Up: 78th Edition
Here is our 78th journal edition. It is designed as an ongoing coaching tool for our clients and is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, negotiations and business development. Please write back if you wish to comment or add another reader, and – on behalf of our team at GPB, we hope you’ll enjoy reading it. We publish these Journals as free ongoing professional development for our clients.
In this edition:
The Best Salesmen aren’t salesmen
By Ewan Pearson
Ewan suggests that what is needed is not so much ‘selling skills’, and instead a deeper understanding of why buyers buy.
Optimising Persuasive Impact: Pull AND Push, but Pull first!
By Desmond Harney
Des looks at Push and Pull techniques of Persuasion and reminds us that it ain’t just WHAT you do, but the way that you do it. That’s what gets results.
By the GPB Team
We postulate that it’s not talent or genes that determine excellence but this weird concept called Deliberate Practice. Emma Raducanu is a great exponent of this.
