Here is our 64th GPB journal. It is designed as an ongoing coaching tool for our clients, and is packed with a wealth of information and good hands-on tips and tricks from the world of communications, presentations, negotiations and business development. Please write back if you wish to comment or add another reader, and – on behalf of our team at GPB team, we hope you’ll enjoy reading it. We publish these Journals as free ongoing professional development for our clients.

In this edition:

The scientific art of writing, by Richard Keith

Richard looks beyond the limitations of Scientific Content Analysis.

The artistic science of writing, by Ewan Pearson
Ewan explains what the analysis of content can do quickly for you.

Writing for a Blog, by Lynda Russell-Whitaker
Lynda looks at the differences and similarities of blogging and other forms of writing.

Speaking at a conference, by Alastair Grant
Alastair shows you how to prepare well for a conference speech.

Download a pdf of the full journal here: GPB 64th Journal Spring 2018