Nudging Noel Numpties by Ewan Pearson
Thaler was particularly lauded for his work on Nudging, which has provided a much more scientific understanding of how people think and behave when making
December 22, 2017
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‘In a manner of speaking’ by Lynda Russell-Whittaker
Following a few customer experiences this year that were less than satisfactory, I felt it was time to write an article on the subject of
December 22, 2017
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"speak up"
Speak Up: 63rd Edition
Speak Up: 63rd Edition Here is our 63rd GPB journal. It is designed as an ongoing coaching tool for our clients, and is packed with
December 22, 2017
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Stuffed BATNA with all the trimmings, please! by Alistair Grant
A full helping of BATNA may be just what you and the UK need this coming year BATNA is an ugly acronym, perhaps conjuring up
December 22, 2017
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Voicing our thoughts on corporate and commercial voice-overs, by Richard Keith
The way that clients expect you to communicate with them is evolving. It is becoming even more important to use digital channels to reach new
December 10, 2017
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