Optimising Persuasive Impact: Pull AND Push – but Pull first! Develop and Combine the power of your persuasive ‘muscles’ – in the right order. As
The best salesmen aren’t salesmen The best people in sales focus on buying, not selling, and (sorry folks) the best at it are women. When
To be ‘stoic’ is generally to be considered calm in enduring hardship. What did it mean originally?
The ‘Stoics’ were something of an extremist group founded in Athens and Rome in the 3rd Century.
Exploratory Questioning and Modelling by Lynda Russell-Whitaker Constructed questions are essential in successful business development. We need to pay close attention to the language we
Strong Starts: The Hook by Alastair Grant We were all taught somewhere that we should “tell’em what we’re gonna tell’em then tell’em and tell’em what
Thaler was particularly lauded for his work on Nudging, which has provided a much more scientific understanding of how people think and behave when making
At this time of the year, when Christmas is fast upon us, millions of people continue to celebrate the birth of a religious leader that
Advice squeezed straight from the experts
